Terra - Decentralized Stablecoin

Terra is

A price-stable cryptocurrency designed for mass adoption. We are building financial infrastructure for the next generation of decentralized applications.

We need a

decentralized stablecoin

Cryptocurrencies have the potential to transform the financial landscape. Yet, price volatility remains a major barrier for mass adoption. Our answer is Terra, a decentralized stablecoin to become a new global currency.

With a

clear adoption roadmap

A currency that can't be used at checkout is useless. Terra is launching with a formidable alliance of commerce platforms, with $15 billion in annual transaction volume and 30 million customers. Terra is poised to become a medium of exchange at massive scale.

Terra global adoption driven by alliance

To set the stage

for financial disruption

For too long, financial institutions have neglected innovation at the expense of their customers. Beyond being a currency, Terra will become an open platform for disruptive financial dApps and grow the real GDP of the blockchain economy.

Terra as an open platform for financial disruption

Introducing Terra Protocol

Terra is a protocol of money that ensures price-stability by algorithmically expanding and contracting supply. Terra's Stability Reserve makes a decentralized guarantee of solvency, protecting it from the speculative and regulatory risks that other currencies are exposed to.

STABILIZED BY LUNA

Terra is backed by Luna, a decentralized asset that derives its value from transaction fees collected on the Terra network. Much like the moon stabilizes the earth’s rotation, Luna is Terra's eternal guardian of stability.

Meet our team

Daniel Shin

Co-Founder

Dan is the founder and former CEO of TicketMonster, Korea's leading e-commerce platform with $3.5 billion in GMV. He is also a co-founder and board member of Fast Track Asia, a company-builder that established and sold multiple businesses including Fast Five (office sharing platform) and FoodFly (food delivery, acquired by Yogiyo). Dan is one of the best known entrepreneurs and investors in East Asia, with extensive expertise and deep networks in e-commerce. He has a BS in Economics from Wharton Undergrad.
Do Kwon

Co-Founder

Do is the founder and former CEO of Anyﬁ, a wireless mesh network startup building one of the most sophisticated decentralized applications in real world use. During his time at Anyﬁ, Do co-invented several of the company's key patents around decentralized networks and routing systems. Do was a software engineer at Microsoft and Apple, and studied Computer Science at Stanford.
Nicholas Platias

Head of Research

Nicholas founded Guru Labs, a Lightspeed backed machine learning startup that models risk and fraud in commercial insurance. He previously developed algorithms and distributed systems while at Nest (acquired by Google) and RelateIQ (acquired by Salesforce). Nicholas studied Math and Computer Science at Stanford and has won numerous medals at Math Olympiads.
Evan Kereiakes

Core Researcher

Evan brings a wealth of experience, having worked at the Federal Reserve Bank of New York for over 7 years. He was most recently the Head Japanese Portfolio Manager and Trading Operations Manager for the foreign reserves portfolio. Prior to that, he was an Economic Analyst at the U.S. Treasury, and he also worked at the White House National Economic Council. Evan holds an MBA from the University of Chicago, and engineering degrees from Duke and the University of Illinois.
Marco Di Maggio

Core Researcher

Marco Di Maggio is a Professor of Finance at Harvard Business School, a faculty research fellow at the National Bureau of Economic Research and a visiting Professor at the Federal Reserve of Philadelphia and at the European Central Bank. Professor Di Maggio received his PhD in Economics from MIT, and in 2016 Poets and Quants named him to its list of the Best 40 under 40 Business School Professors.
Don Kim

Head of Business

Don was a Business Development manager at the Korean cryptocurrency exchange GOPAX, where he saw the company grow from launch to 250M+ USD in daily volume. Prior to GOPAX, Don was a Military Diplomacy officer for the Korean Air Force, and studied Government at Harvard.
KJ Lee

Head of Product

KJ brings eighteen years of experience in project management and development. Prior to Terra, he was Head of Development at Mesh Korea, an IT-based logistics startup focused on providing on-demand delivery services. He also worked as a Product Owner at Korea’s leading e-commerce company, TicketMonster. He most notably built its “Super Mart” service, managing overall logistics, supply chain, and payment processes.
CJ Han

Head of Finance

CJ has over eight years of experience in portfolio management as well as trading fixed income, currency, and commodities during his career in the asset management industry. Prior to joining, he was a global fixed income portfolio manager (AUM $13 billion) at National Pension Service Investment Management (Korea). He earned his BA in Economics at the University of Pennsylvania.
Gigi Kwon

Head of Communications

Gigi was a Marketing Manager at Uber's Korea office, serving as the local lead for Uber’s product marketing and Uber Eats’ CRM and paid online campaigns. Prior to that, she worked as an Associate at a boutique PR agency based in New York, developing and implementing strategic communications plans for a wide variety of clients. She studied Communications at the University of Pennsylvania.
Wayne Shu

Head of Strategy

Seeing the potential of cryptocurrencies to change modern finance, Wayne left Stanford to participate in numerous projects early on, both as an active investor and advisor.